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Cherskiy
Joined: 08 Dec 2006
Posts: 3701
Location: near Amble, Northumberland
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 Posted: Sat Mar 03, 2007 1:54 pm Post subject: BBC advertising on Youtube |
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http://www.usatoday.com/tech/news/2007-03-02-bbc-youtube_N.htm
Seems the BBC are to advertise themselves on three new Youtube channels, which in turn will carry adverts. We in the UK will not be able to access these.
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mark occomore
Joined: 07 Dec 2006
Posts: 9955
Location: UK
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| Posted: Sat Mar 03, 2007 2:21 pm Post subject: |
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I wonder how much it's cost the BBC to do this? I reckon they will see if it will be a good way in the future to see if the BBC will need to advertise?
It be online, on digital, freeview, satellite 88291fm and on you tube from now on  |
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Ella Sailyour
Joined: 11 Dec 2006
Posts: 579
Location: Marbella, Spain
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| Posted: Sat Mar 03, 2007 3:32 pm Post subject: |
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| mark occomore wrote: | | I wonder how much it's cost the BBC to do this? |
It'll probably be funded by BBC America, which is a separate entity and part of BBC Worldwide.
| mark occomore wrote: | | I reckon they will see if it will be a good way in the future to see if the BBC will need to advertise? |
What on earth does that mean? The BBC does advertise its output all over the place - in magazines, newspapers, on billboards, on tube train stations, etc., - so how is this any different? By positioning on YouTube the corp is acknowledging that this is one way to attract the attention of a particular target group, and one is that is viewing TV less and engaging in social networking portals more. Seems like a very sensible idea to me.
Ella
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