R2OK!

Lady Boil De Spudswell · Joined: 12 Dec 2006 Posts: 429 Location: Location, Location

Ok, just to give it some perspective here, the first time you heard the current News and Travel jingles Diana was still alive! They have both been in service now for a whopping QUARTER of the entire time R2 has been on the air!

On a station that makes such a big thing about evolution, how come they've neglected to update their two most-played jingles for so long?

True, they don't sound especially dated, but TEN years guys!
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mark occomore · Joined: 07 Dec 2006 Posts: 9955 Location: UK

I know jingles cost a lot of money to make. Groove Addicts only update the presenters ones and Wise Buddah have introduced some new jingles. Maybe they are keeping hold of them as they go beside the old tradtional radio 2 image?

Cherskiy · Posted: Wed May 09, 2007 7:04 am Post subject:

Tell you the truth, I'm not that bothered about the jingles themselves, so no. Money spent on updating them would be taken away from other things that need to be done.
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Toggy tea slurper · Guest

I don't understand why it matters so much, it's only a jingle Confused

Rachel · Guest

Definitely not, the traffic jingles and traffic news are part of the corporate branding, running as a common thread through almost every show, binding the network together with a cohesive rigid skeletal structure of listener familiarity, on which all shows are built. Changing the jingles would be a marketing disaster the like of which hasn't been seen, since Marathon became Snickers.

Behind Geddon's Wall · Posted: Wed May 09, 2007 7:40 am Post subject:

Is it broke? I don't think so. Ergo no need to change?
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Geddon

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Lady Boil De Spudswell · Joined: 12 Dec 2006 Posts: 429 Location: Location, Location

Behind Geddon's Wall · Posted: Wed May 09, 2007 8:44 am Post subject:

Or renewing Chris Evans Contract, still having Russell Brand,or even bringing in unnecessary failed radio 1 and current local (London)radio presenters.
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Geddon

You simply mustn't blame yourself -- the days were perfect
And so were exactly what I was born to spoil
For I am the Rider to the World's End
Bound across the cinder causeway
From the furnace to the quarry
Through the fields of oil

Ian Robinson · Posted: Wed May 09, 2007 8:59 am Post subject:

Not that bothered really. Of all the things that annoy me about Radio 2, the 'old jingles' are pretty much bottom of the list.

Rachel · Guest

Lady Boil De Spudswell · Joined: 12 Dec 2006 Posts: 429 Location: Location, Location

I don't think it's a question of whether you're annoyed by them or find them particularly dated, it's a basic refreshment exercise of any radio station to update thier jingles - particularly News and Travel - every few years by definition of their repetition.

It's very reflective of a station sound, particularly R2 who, more than most, want to tell the world they're forever changing and evolving. All this tells me, (two or three times an hour!) is that part of the station is still stuck in 1997!

John Dunn and Jimmy Young were playing these idents for heavens sake.
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mark occomore · Joined: 07 Dec 2006 Posts: 9955 Location: UK

mark occomore · Joined: 07 Dec 2006 Posts: 9955 Location: UK

Steve pays for his own jingles to be made.

http://www.bluefo.com/

Ian Robinson · Posted: Wed May 09, 2007 10:17 am Post subject:

mark occomore · Joined: 07 Dec 2006 Posts: 9955 Location: UK

Wise Buddah Radio 2 jingles. So maybe they will make one. Should email Mark G and ask?

Cherskiy · Posted: Wed May 09, 2007 10:26 am Post subject:

Ian Robinson · Posted: Wed May 09, 2007 10:27 am Post subject:

Lady Boil De Spudswell · Joined: 12 Dec 2006 Posts: 429 Location: Location, Location

Mark Mayhew · Joined: 11 Dec 2006 Posts: 2897

Simple ansswer -of course they should.

Rachel · Guest

RockitRon · Joined: 07 Dec 2006 Posts: 7646

While I'm perfectly happy with most of the jingles - they're like a well-known and loved trade mark - they are very 80s (if not earlier) and, given that we live in the digital, 21st century, would have thought that they're ripe for clearing out in favour of new ones.

Trouble is they do have a habit of spending far too much money on these sort of things (the tv channel idents being a prime example). Is there anything left in the pot, after Terry's new contract and Lesley's new salary?
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RockitRon · Joined: 07 Dec 2006 Posts: 7646

Cherskiy · Posted: Wed May 09, 2007 11:46 am Post subject:

Helen May · Joined: 10 Dec 2006 Posts: 19382 Location: Cheshire

If it aint broke don't fix it......

H
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88 - 91 FM this is Radio 2 from the BBC!

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Behind Geddon's Wall · Posted: Wed May 09, 2007 12:44 pm Post subject:

Ian Robinson wrote:

"On the radio, Radio 1 seems to change it's branding every few months."

That's because nobody seems to know what to do with Radio 1.

Radio 2 gives you what you expect and has a dependable reputation. There is IMO no need for change for it's own sake.

A couple of years ago, BP changed its logo at an alarming cost for very little benefit.
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Geddon

You simply mustn't blame yourself -- the days were perfect
And so were exactly what I was born to spoil
For I am the Rider to the World's End
Bound across the cinder causeway
From the furnace to the quarry
Through the fields of oil

Lady Boil De Spudswell · Joined: 12 Dec 2006 Posts: 429 Location: Location, Location

Behind Geddon's Wall · Posted: Wed May 09, 2007 12:47 pm Post subject:

But.. but... Radio Two IS a dodgy 70's game show!

Lady B, why bother with changes to the jingle if the above is your opinion of the station?
_________________
Geddon

You simply mustn't blame yourself -- the days were perfect
And so were exactly what I was born to spoil
For I am the Rider to the World's End
Bound across the cinder causeway
From the furnace to the quarry
Through the fields of oil

Lady Boil De Spudswell · Joined: 12 Dec 2006 Posts: 429 Location: Location, Location

Exit Strategy · Joined: 11 Feb 2007 Posts: 10 Location: Europe

//Should R2 Update Its News And Travel Jingles?//

Never mind updating the jingles, R2 should abandon the news and travel slots altogether - they're a complete waste of time (and money).

The travel info is a joke; how can a national station hope to provide an adequate national travel service with 30 seconds of airtime 3 or 4 times an hour? It can't, and shouldn't even try. Ever noticed the 'TA' button on your car radio? TA stands for Traffic Announcements; if you press it, you'll get regular, detailed travel news from the region you're actually situated in. What a good idea.

As for the news ... well ... here's another repetition of the bulletin I read 30 mins ago. And an hour ago. And two hours ago. Stick to music R2 - you almost get that bit right. Sometimes.
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mark occomore · Joined: 07 Dec 2006 Posts: 9955 Location: UK

Maybe the music upto the hour then the presenter says there piece leaving the Strapline. Then fire jingle radio222222222222 and the newsreader speaks. Very short and less long winded. It will need to be changed once the FM dial is switched off. Has anyone heard the new radio 1 news jingle, very short and sweet.

Ian Robinson · Posted: Wed May 09, 2007 5:40 pm Post subject:

gfloyd · Posted: Wed May 09, 2007 5:52 pm Post subject:

Ian Robinson · Posted: Wed May 09, 2007 6:23 pm Post subject:

Lady Boil De Spudswell · Joined: 12 Dec 2006 Posts: 429 Location: Location, Location

Rachel · Guest

RockitRon · Joined: 07 Dec 2006 Posts: 7646

My sentiments exactly, put rather more eloquently than I usually manage.

(You realise that such opinions are almost certainly a symptom of Grumpy Old Man/Woman Wink

)

What does "sound fresher and more confident" mean exactly? Usually, louder and cheaper.
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Ron

Lady Boil De Spudswell · Joined: 12 Dec 2006 Posts: 429 Location: Location, Location

RockitRon · Joined: 07 Dec 2006 Posts: 7646

I was agreeing with Rachel's comments about companies and products (like chocolate bars) generally who go for new names/logos/HQs/advertising whenever they're struggling. I'll warrant that DB has an equally healthy contempt for such things!

As far as the hypothetical or otherwise replacement of the R2 jingles goes I repeat that I'm happy with them as they are but recognise that they are old and will undoubtedly get replaced sooner or later. As with any long-running, familiar, well-loved brand or institution the change will inevitably sound strange and "not as good" as the old ones, and they will equally undoubtedly be louder and sound cheaper, if the ones for independent local radio are anything to go by, but since they occupy such a tiny space of time, I'll live with them. They'll get their fair share of comment on Terry's programme but, as with the TV idents recently, the fuss will soon die down.
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Ron

Lady Boil De Spudswell · Joined: 12 Dec 2006 Posts: 429 Location: Location, Location

Rachel · Guest

It's one of the best discussions we've had on here in a long while. Very Happy

More of the same is what we need. Keep em coming. Don't pay any attention to my nonsense, what do I know. It's only chit chat and none of us can change anything anyway but it's good to talk about it as if we can. Wink

The problem with competitive change is that it always leads to the lowest and cheapest common denominator.