R2OK! Forum Index R2OK!
Contact R2OK! admin

Click here for R2OK! Website


 
 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Saga Radio Sold

 
Post new topic   Reply to topic    R2OK! Forum Index -> What other radio do you listen to?
View previous topic :: View next topic  
Author Message
mark occomore



Joined: 07 Dec 2006
Posts: 9955
Location: UK

PostPosted: Mon Dec 18, 2006 9:45 pm    Post subject: Saga Radio Sold Reply with quote

GMG Radio has conditionally acquired all the radio assets of the SAGA group for an undisclosed sum. The news comes just months after GMG bought Century Radio and now gives the company 12 analogue radio stations across the UK, three of which are based in Glasgow.

GMG will launch a new service in the Northeast, which Saga won the licence for in April, and re-brand services in Glasgow, Nottingham and Birmingham.

Saga announced in September they were looking at conducting an auction of its radio business.

Carolyn McCall, Chief Executive of Guardian Media Group plc, said:

"This further expansion of our radio division will help to ensure the continued success and growth of GMG. The addition of these stations to the portfolio gives GMG Radio real scale and confirms its status as a major player in the UK radio market."

John Myers, Chief Executive of GMG Radio, added:

"These are four good stations that fit well within our group and with dual housing and re-branding we can deliver powerful synergies.

"Furthermore, our format change in London will allow us to develop a near-national brand aimed at an older demographic. Alongside this, we expect that our successful Century and Real Radio stations and the launch of our new North East station in 2007 will ensure that GMG becomes the third largest radio group in total hours by the end of next year with a broad appeal to all adults over 25.

"It is our intention to re-brand the Saga stations in due course, to a name yet to be announced."
Back to top
View user's profile Send private message
Ella Sailyour



Joined: 11 Dec 2006
Posts: 579
Location: Marbella, Spain

PostPosted: Mon Dec 18, 2006 9:47 pm    Post subject: Re: Saga Radio Sold Reply with quote

mark occomore wrote:
"It is our intention to re-brand the Saga stations in due course, to a name yet to be announced."


They'll re-brand them into something as bland as all the other commercial networks (most of which take the same feed) and then pitch it at the same diminishing "young" audience as all the other stations!

Radio in the UK is really in a pitiful state...............

Thank heavens for iTunes!

Ella Rolling Eyes
_________________
This week's $64,000 question: Why am I so gorgeous, possums?
Back to top
View user's profile Send private message
mark occomore



Joined: 07 Dec 2006
Posts: 9955
Location: UK

PostPosted: Mon Dec 18, 2006 9:52 pm    Post subject: Reply with quote

I wonder if they will go for Big Names' like R2 do?
Back to top
View user's profile Send private message
Toggy tea slurper
Guest





PostPosted: Mon Dec 18, 2006 9:56 pm    Post subject: Reply with quote

Why do they have to make stations appeal to 'a younger audience' anyway, there are plenty that do that already Rolling Eyes
Back to top
Ella Sailyour



Joined: 11 Dec 2006
Posts: 579
Location: Marbella, Spain

PostPosted: Mon Dec 18, 2006 11:08 pm    Post subject: Reply with quote

Toggy tea slurper wrote:
Why do they have to make stations appeal to 'a younger audience' anyway, there are plenty that do that already Rolling Eyes


What I can't work out is that, in this age of a rapidly-shifting demographic and the so-called "grey pound", broadcasters continue to pitch to a sector of the audience that's actually in decline.

No wonder ITV PLC is in the rut that it is and partly explains why advertising agencies are pulling away from commercial TV advertising in favour of the new media.

IPTV - that's where it's at!

Ella
_________________
This week's $64,000 question: Why am I so gorgeous, possums?
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    R2OK! Forum Index -> What other radio do you listen to? All times are GMT
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Powered by phpBB © phpBB Group. Hosted by phpBB.BizHat.com