gfloyd
Joined: 07 Dec 2006
Posts: 4861
Location: Here, There, Everywhere.
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 Posted: Mon May 19, 2008 5:10 pm Post subject: The story of Dave & Sue |
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http://www.guardian.co.uk/media/2008/may/19/radio.bbc1
Very funny article about the madness of BBC local radio by Martin Kelner
| Quote: | BBC local radio's previous target audience, Dave and Sue, an imaginary couple of whom we were given detailed profiles and photographs, just so we knew exactly who we were aiming our music and chat at.
Virtual Dave was a plumber, we were told, his wife, Sue, a school secretary. They shopped at Asda, liked to visit stately homes, had bought new boots for a walking holiday (I am not making any of this up), drove a second-hand Ford Focus, liked to go to concerts "by groups like The Pretenders" (I am still not making anything up), and Dave's dad Wilf was waiting for an operation. I am not able to enlighten you on the fate of virtual Wilf, but Dave died.
Both Daves actually. The chap who posed for the picture - a BBC employee in East Anglia - sadly passed on just as the BBC's audience gurus were killing off virtual Dave. And there was I, still doing my plumbing material.
With Sue left on her own, our programme editor set about testing tunes on what he called "170 Sues" in Newcastle. We were even sent pictures of the Sues for the benefit of presenters not sure what ladies in their middle years look like. I'd Do Anything for Love by Meat Loaf, pictured below, seems to be Sue's current favourite, according to a letter in the BBC's in-house journal Ariel complaining about the frequency with which it crops up. |
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His name was ernie ........ and he drove the fastest milk cart in the west..... |
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13/8/07
