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The End Of The Oxo Cube Is Nigh

 
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RockitRon



Joined: 07 Dec 2006
Posts: 7646

PostPosted: Wed Aug 05, 2009 9:40 pm    Post subject: The End Of The Oxo Cube Is Nigh Reply with quote

After almost 100 years (it was introduced in 1910) the humble Oxo cube has been re-engineered, and is no longer to be a cube, but shaped into an X.

http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=202275

Of all the pointless exercises, I think that just about takes the biscuit, or oxo cube Rolling Eyes
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Ron
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MadeinSurrey



Joined: 11 Dec 2006
Posts: 3130
Location: The Beautiful South

PostPosted: Thu Aug 06, 2009 7:28 am    Post subject: Reply with quote

The Oxo cube is different gravy Laughing

Agreed Ron, this is just a marketing gimmick which, as a Pescatarian, will not have any impact on me!
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MiS
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Rachel
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PostPosted: Thu Aug 06, 2009 4:39 pm    Post subject: Reply with quote

"Stock Horror!" was the headline in the MoS .... I think the X is kinda cute Smile I've never used the stuff (never will) but you could mount one on a cocktail stick and use it to point out the location of hidden underground objects on a map in a, X marks the spot kind of way . Smile
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Toggy



Joined: 18 Aug 2008
Posts: 1239

PostPosted: Thu Aug 06, 2009 9:28 pm    Post subject: Reply with quote

As long as it tastes the same I couldn't care less if it's shaped like a torpedo. It does all seem rather pointless though.
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colby



Joined: 06 Feb 2009
Posts: 1216

PostPosted: Thu Aug 06, 2009 10:57 pm    Post subject: Reply with quote

Toggy wrote:
It does all seem rather pointless though.


Think about it: somebody had the mind to start this topic in this forum. How many forums are there in which people are asking questions - and how many column inches has the press release been given in the press or the broadcast media?

That's why products are launched - to raise awareness about their existence in the hope of boosting sales.

This forum topic has got us talking about Oxo. That's a pretty good marketing strategy - after all, I'm discussing it here and I hate the bloody stuff!

Shocked

It's called "Viral marketing" and after an initial push it's free because we help to do the promotion work.
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