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ITV dumbing down

 
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John W



Joined: 07 Dec 2006
Posts: 3360
Location: Warwickshire, UK

PostPosted: Wed Oct 14, 2009 10:32 pm    Post subject: ITV dumbing down Reply with quote

I had no idea that ITV decided to axe South Bank Show some months ago.

and now more cuts in the arts dept.,


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RockitRon



Joined: 07 Dec 2006
Posts: 7565

PostPosted: Thu Oct 15, 2009 5:50 am    Post subject: Reply with quote

Anything which isn't "commercially viable" (pulls in audiences and advertising revenue) is getting the chop. That means that the few things ITV used to be good at - one-off drama, news and current affairs, arts - are being cut right back.

They are, however, waving multi-million pound contracts in front of Paul O'Grady and Jonathan Ross Rolling Eyes
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MadeinSurrey



Joined: 11 Dec 2006
Posts: 3130
Location: The Beautiful South

PostPosted: Thu Oct 15, 2009 7:48 am    Post subject: Reply with quote

ITV has been very poor for a long, long time. Apart from News at Ten, and Doc Martin, I struggle to think of anything I watch. They have increased the frequency of adverts, making them even more annoying.
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RockitRon



Joined: 07 Dec 2006
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PostPosted: Thu Oct 15, 2009 8:07 am    Post subject: Reply with quote

I don't think actual advertising time has changed, but they pad out breaks with more trailers, so that they're longer, and have changed where the breaks are inserted into programmes, so that you get an interruption just seven or eight minutes after the start, and sometimes even closer than that towards the end, to catch viewers before they go off and make a cup of coffee.

A typical hour on ITV is just 43 minutes of programme,, and that includes the opening and closing credits.
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MadeinSurrey



Joined: 11 Dec 2006
Posts: 3130
Location: The Beautiful South

PostPosted: Thu Oct 15, 2009 8:31 am    Post subject: Reply with quote

On the rare occasions when I want to see an ITV prog, I Sky+ it, and FF through the ads. I'm sure that many people do the same - what do the advertisers think about this? I have to say that I just do not watch ads at all.
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Toggy



Joined: 18 Aug 2008
Posts: 1239

PostPosted: Thu Oct 15, 2009 9:49 pm    Post subject: Reply with quote

ITV is absolutely dire, I understand they have axed Kingdom. This was not a program I watched myself but from what I can gather it was very popular.
Seems to me they just want ITV to be a reality channel, that's almost what it is now.

I watched Harry Hill's Tv burp last Saturday and was bloody irritated by the constant pop-up ads for the X Factor. It totally spoilt the program for me and I probably won't tune in again this week.
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MadeinSurrey



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Location: The Beautiful South

PostPosted: Fri Oct 16, 2009 7:59 am    Post subject: Reply with quote

Truth is, ITV have only the dreaded X Factor to rely on. It's popularity says nothing for the state of our nation's intellect Rolling Eyes
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Toggy



Joined: 18 Aug 2008
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PostPosted: Fri Oct 16, 2009 8:53 pm    Post subject: Reply with quote

They might as well name it the advert channel and be done with it.
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aviddiva



Joined: 11 Oct 2008
Posts: 1135
Location: Wakefield, West Yorkshire

PostPosted: Tue Nov 10, 2009 6:56 pm    Post subject: ITV 'dumbing down' Reply with quote

The thing that bugs me is that they reckon they haven't enough budget for arts programmes, and then on GMTV you have Emma Crosby flying across to South Africa to witness how the poor viewers' money for the Born Free foundation helped the animals there!
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