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Recession? What recession?

 
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ColinB
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PostPosted: Tue Dec 14, 2010 3:59 pm    Post subject: Recession? What recession? Reply with quote

According to "Campaign" magazine (read by advertising, marketing and PR people) ITV Plc cleared almost 25 million in advertising and sponsorship over the weekend of the X-Factor finals, with EACH 30-second advertising spot in the finals selling for an average of 250,000. Yes, you read that correctly - each.

Spots in the live version of Coronation Street were reportedly selling for 100,000 each, with ad agency bidding taking place right up to within a few minutes of transmission.

Somebody's watching - and somebody needs to reach those viewers!!!
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undiscovered



Joined: 15 Sep 2010
Posts: 650
Location: Peterborough

PostPosted: Wed Dec 15, 2010 9:38 am    Post subject: Reply with quote

it's a real turn around to where ITV were a few years ago where their viewing figures were taking a tumble.
It's just a shame that they only seem to have three shows Corrie, X factory and BGT. Saying that they don't have to worry about it too much if the mioney is coming in. On the odd occasion I have seen the X show I couldn't believe how frequent the ad breaks were, one song then break
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aviddiva



Joined: 11 Oct 2008
Posts: 1135
Location: Wakefield, West Yorkshire

PostPosted: Wed Dec 15, 2010 9:42 am    Post subject: Recession? What recession? Reply with quote

It got to me when that DFS ad with the Saturdays' 'Just Can't Get Enough' on kept coming up on the breaks during Coronation Street!

I think buying sofas were the last things on the characters' minds! Unless the Trafford Centre had a sale on which led to the crash.
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