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Christmas Adverts

 
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Minx



Joined: 09 Dec 2006
Posts: 4088
Location: France/Spain/Peterborough/Tenerife

PostPosted: Mon Nov 11, 2013 6:44 am    Post subject: Christmas Adverts Reply with quote

Last night I thought the adverts made better viewing than the programming schedule itself. Seems all the stops have been pulled out, with the M&S ad coming across as almost a feature length film. Boots' & Morrison came last in the entertainment stakes, I thought, (but I'm not an Ant & Dec fan at the best of times).

But my favourite by a mile was the John Lewis advert. I'd read about it and was steeled not to get soppy but I couldn't help it. As a personality I find Lily Allen quite irritating but her voice, and the arrangement, is almost perfect for this ad.
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Toggy



Joined: 18 Aug 2008
Posts: 1239

PostPosted: Mon Nov 11, 2013 7:33 am    Post subject: Reply with quote

Sick of them already, I reach for the mute button straight away.
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ruddlescat



Joined: 16 Sep 2010
Posts: 18010
Location: Near Chester

PostPosted: Mon Nov 11, 2013 9:24 am    Post subject: Reply with quote

I called into my local ASDA the other evening only to hear the strains of 'Merry Christmas Everybody' wafting into the foyer - turned round and walked out

Just not worth the stress of it for two packs of cat food Sad
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Colin



Joined: 26 Sep 2013
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PostPosted: Mon Nov 11, 2013 9:49 am    Post subject: Reply with quote

Interestingly, we were discussing this only last night. I have a problem with the fact that we're being inundated with so-called "festive" messages from retailers aho have spent millions of pounds on these campaigns. What really galls me is that it all started in the first week of November!

AM I right in thinking that many years ago the pre-Christmas ramping-up started about a week before the festival itself?

I think it's not only insidious but reflects a greed on the part of the retailers; what they're saying is "Just forget about any religious connection with Christmas - just spend lots of money with us on junk that will be forgotten a week later"!

The irony is that I'm an atheist, but I do think it's all an insult to people who uphold true Christian values.

I guess the difference this year is that all the major retail brands have realised the value in leveraging the power of social media; these new TV commercials (which, of course, are everywhere on the web as well) have gone viral thanks to people "liking" them, "sharing" links and generally discussing them with "friends". That's where the real value is because every "like" and "share" is measurable.

ruddlescat wrote:
I called into my local ASDA the other evening only to hear the strains of 'Merry Christmas Everybody' wafting into the foyer - turned round and walked out


That's exactly what I would have done too. It's just wrong, in my view.
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Minx



Joined: 09 Dec 2006
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Location: France/Spain/Peterborough/Tenerife

PostPosted: Mon Nov 11, 2013 9:57 am    Post subject: Reply with quote

The local garden centre had an entire section devoted to christmas decorations from the beginning of October. I suppose they have to find a way of filling the gap between the dahlias and the snowdrops... Sad
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Colin



Joined: 26 Sep 2013
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PostPosted: Mon Nov 11, 2013 10:12 am    Post subject: Reply with quote

As it happens, by branch of Costco had Christmas stuff over three weeks ago. But they are a trade wholesaler so I'll let them off.

BTW - this is being discussed on Radio 4's Women's Hour right now.
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Ian Robinson
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Joined: 11 Dec 2006
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Location: Chorley, Lancashire

PostPosted: Mon Nov 11, 2013 11:23 am    Post subject: Reply with quote

As someone who used to design Christmas toys I don't really notice the early starts as it was a year-round occupation for me. But retail is tough at the moment, so they need to get the campaigns going earlier and earlier.

The John Lewis ad looks fabulous, but that cover version by Lily Allen is awful. Can't watch with the sound up!
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Colin



Joined: 26 Sep 2013
Posts: 916

PostPosted: Mon Nov 11, 2013 11:30 am    Post subject: Reply with quote

Ian Robinson wrote:
As someone who used to design Christmas toys I don't really notice the early starts as it was a year-round occupation for me. But retail is tough at the moment, so they need to get the campaigns going earlier and earlier.


My wife used to work on the children's toys buying team at Argos' HQ here in MK. Selections start at least 12 months ahead and £multi-million deals are struck soon after. Many of the big names (Disney, Mattel, etc) don't accept return stocks so projections have to be very good and based on complex metrics. My wife well remembers the day they knew they were running out of Thunderbirds Tracey Island due to higher-than-predicted sales and had to charter 747 cargo planes to bring over more stock from China in a hurry.

She's out of that business now - it's just too cut-throat.

I just hate the cynicism and materialism attached to what is primarily a religious festival (despite being an atheist myself).
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Ian Robinson
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Joined: 11 Dec 2006
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PostPosted: Mon Nov 11, 2013 11:36 am    Post subject: Reply with quote

Colin wrote:
Ian Robinson wrote:
As someone who used to design Christmas toys I don't really notice the early starts as it was a year-round occupation for me. But retail is tough at the moment, so they need to get the campaigns going earlier and earlier.


My wife used to work on the children's toys buying team at Argos' HQ here in MK. Selections start at least 12 months ahead and £multi-million deals are struck soon after. Many of the big names (Disney, Mattel, etc) don't accept return stocks so projections have to be very good and based on complex metrics. My wife well remembers the day they knew they were running out of Thunderbirds Tracey Island due to higher-than-predicted sales and had to charter 747 cargo planes to bring over more stock from China in a hurry.

She's out of that business now - it's just too cut-throat.

I just hate the cynicism and materialism attached to what is primarily a religious festival (despite being an atheist myself).

Yes, I know. We've discussed this before, and I probably met your wife on my trips to Argos HQ. Or, as I prefer to think of it, Superman's Metropolis.
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Colin



Joined: 26 Sep 2013
Posts: 916

PostPosted: Mon Nov 11, 2013 11:49 am    Post subject: Reply with quote

Ah no - that was Central Milton Keynes Railway Station (in Superman 4)!
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Ian Robinson
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Joined: 11 Dec 2006
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Location: Chorley, Lancashire

PostPosted: Mon Nov 11, 2013 12:52 pm    Post subject: Reply with quote

Colin wrote:
Ah no - that was Central Milton Keynes Railway Station (in Superman 4)!

Yes, the railway station was the headquarters of the United Nations, but Argos was the Metropolis Hyatt.
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Colin



Joined: 26 Sep 2013
Posts: 916

PostPosted: Mon Nov 11, 2013 1:02 pm    Post subject: Reply with quote

I was in the station square when they shot the "flying" scene with the late Christopher Reeve - who was winched at sickening speed by a tower crane rigged for the purpose having been strapped up into a harness on the end of the steel cable which, of course, was painted out in the final composite. For several days the "British Rail" logo over the station was replaced by "Metropolis" which caused much amusement with us locals.

I have some photos somewhere. A couple of friends were extras in the crowd who went "Oooooh" as their eyes followed his rapid assent.

I don't know how he coped because they shot or six seven takes and the g forces must have been considerable.
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Schizoidman



Joined: 20 Sep 2010
Posts: 1138
Location: Rural West Sussex

PostPosted: Mon Nov 11, 2013 3:57 pm    Post subject: Reply with quote

I feel genuinely sorry for those who have to work in the shops and stores and are force fed a non stop barrage of 'Merry Christmas Everybody' by Slade and the usual suspects by Wizzard, Elton and Macca.

In fact I always say to the check out staff 'aren't you fed up with this Christmas music all day long?' and/or 'I'm going to complain to management on your behalf and will boycott your shop'. Of course management will always trot out the usual lame excuse: it's what the customers want etc etc.
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