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Times Article on New Drivetime

 
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Helen May



Joined: 10 Dec 2006
Posts: 19372
Location: Cheshire

PostPosted: Sat May 26, 2018 1:30 pm    Post subject: Times Article on New Drivetime Reply with quote

https://www.thetimes.co.uk/article/radio-2-listeners-revolt-as-equality-drive-backfires-l0hpmkzrg?shareToken=57a0e715f85c00b8dea045bf04c6f067

Not a lot to add but here is the link for the petition if anyone would like to sign. https://www.change.org/p/bbc-revert-simon-mayo-s-drivetime-to-the-old-format

H
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88 - 91 FM this is Radio 2 from the BBC!

I said it live on air in the studio with Jeremy Vine on 10/3/2005
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Helen May



Joined: 10 Dec 2006
Posts: 19372
Location: Cheshire

PostPosted: Sat May 26, 2018 1:43 pm    Post subject: Reply with quote

There is another petition so sign away if you agree! https://www.change.org/p/bbc-bring-back-simon-mayo-and-the-dream-team

H
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88 - 91 FM this is Radio 2 from the BBC!

I said it live on air in the studio with Jeremy Vine on 10/3/2005


Last edited by Helen May on Sat May 26, 2018 2:58 pm; edited 1 time in total
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Ian Robinson
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Joined: 11 Dec 2006
Posts: 3608
Location: Chorley, Lancashire

PostPosted: Sat May 26, 2018 2:19 pm    Post subject: Reply with quote

I found this comment interesting:

Quote:
Many listeners said that they had emailed Bob Shennan, BBC director of radio, to raise their concerns. Mr Shennan defended the changes this week, claiming that Radio 2 — Britain’s most listened-to radio station — had been “flatlining” with under-55s and could not be preserved in aspic.


I recently read the BBC's own research which showed that Whiley's average listener age was 58 - above the station average and higher than she was supposed to be getting; while Drivetime's was below the station average. So Whiley is more likely to lose the under-55s than if the show had been left alone. He doesn't understand his own research.
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oldraver



Joined: 18 Dec 2006
Posts: 1186
Location: London

PostPosted: Sun May 27, 2018 4:07 pm    Post subject: Reply with quote

Signed them both. Thanks for the article as well, H.
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Helen May



Joined: 10 Dec 2006
Posts: 19372
Location: Cheshire

PostPosted: Sun May 27, 2018 4:39 pm    Post subject: Reply with quote

Gillian Reynolds (S. Times) is away but Pat Nicol wrote pretty much the same thing. There doesn't seem to be anyone who actually enjoys the new set up, apart from Bob Shennan.

You know fan pressure saved 6 Music so I wonder if sense will prevail and the old set up could be reinstated? I miss the specialist shows from 7-8pm as well, I'm about ready to watch TV most nights by the time they come on at 8 and there doesn't seem to be time to listen back to everything!

H
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88 - 91 FM this is Radio 2 from the BBC!

I said it live on air in the studio with Jeremy Vine on 10/3/2005
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Ian Robinson
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Joined: 11 Dec 2006
Posts: 3608
Location: Chorley, Lancashire

PostPosted: Sun May 27, 2018 6:02 pm    Post subject: Reply with quote

If they wanted a female voice in daytime they could have teamed Sara Cox up with Ken Bruce. They actually get on, which is a good start, and I'm sure would be good fun. Jo Whiley doesn't seem to fit (and never really has done).
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John W



Joined: 07 Dec 2006
Posts: 3367
Location: Warwickshire, UK

PostPosted: Mon May 28, 2018 3:33 pm    Post subject: Reply with quote

As always, I don’t understand Shennan’s response
Quote:
Mr Shennan defended the changes this week, claiming that Radio 2 — Britain’s most listened-to radio station — had been “flatlining” with under-55s and could not be preserved in aspic.

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John W
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Nickbucks



Joined: 30 Dec 2006
Posts: 100

PostPosted: Mon May 28, 2018 4:25 pm    Post subject: Reply with quote

Ah yes. Radio 2 the Marks and Spencer of radio. They cannot attract the youngsters anymore but go out of the way to alienate their existing customers who will not return easily.
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Ian Robinson
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Joined: 11 Dec 2006
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Location: Chorley, Lancashire

PostPosted: Mon May 28, 2018 4:44 pm    Post subject: Reply with quote

Nickbucks wrote:
Ah yes. Radio 2 the Marks and Spencer of radio. They cannot attract the youngsters anymore but go out of the way to alienate their existing customers who will not return easily.

The thing is they are attracting young listeners. Average listener age is now 53, which down on a couple of years back. But, of course, it's always an average of 53ish despite those people getting older! There's just a natural churn and when people reach a certain age they tend to leave Radio 1 and come to Radio 2. Always been the case, always will be. To say a station is "flatlining" is one of the dumbest things you can say.
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