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News 24 Leads News Output

 
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mark occomore



Joined: 07 Dec 2006
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Location: UK

PostPosted: Wed Aug 08, 2007 10:38 am    Post subject: News 24 Leads News Output Reply with quote

BBC News 24 has continued to increase its lead over Sky News, with figures showing the licence-fee funded channel has opened up a 0.2% gap over its commercial rival.

The figures, from ratings body Barb, cover the first six months of the year. They show BBC News 24 has an average share in multichannel homes of 0.7% against Sky News' 0.51%.

This compares with a share of 0.6% for BBC News 24 and 0.5% for Sky News at the end of last year.

Even though the lead is small, the closely fought battle between the two channels - and the historical dominance of Sky News - means the figures are closely watched by both.

Sky News was hit in February when it moved off the Virgin Media cable platform - depriving it of 3.4 million potential viewers - although it has been trailing News 24 in the ratings since the end of 2005.

The channel is also due to be pulled off free-to-air Freeview soon, which will further dent its ratings.

In terms of reach - the number of people tuning in for three minutes or more a week - BBC News 24 has an audience of 6.4 million, compared with Sky News' 4.3 million.

Sky has said that because its channel is no longer on Virgin Media, overall multichannel figures are no longer comparable.

But it pointed out that Sky News was still ahead in Sky digital homes, with a share of 0.74% compared with BBC News 24's 0.58%.

In Sky digital homes, average weekly reach stood at 3 million for Sky News compared with 2.6 million for News 24.

"Sky News has never measured its success by ratings alone," a Sky News spokeswoman said.

"The definition of success for Sky News is to be the most widely respected and highly valued news service in the UK.

"This year Sky News received a record number of RTS award nominations and was named RTS news channel of the year."

BBC News also had a good six months across its other outlets, with its BBC1 One O'Clock News, Six O'Clock News and 10 O'Clock News bulletins all increasing their lead over their ITV1 rivals.

The 10 O'Clock News added 200,000 viewers since December 2006 to post an average rating of 4.8 million for the end of June compared with 2.4 million for ITV1's 10.30pm bulletin, which stayed steady.

BBC1's Six O'Clock News was up 100,000 viewers to 4.3 million compared with ITV1's 6.30pm news, stable at 3.9 million.

The battle of the lunchtime bulletins saw BBC1's One O'Clock News jump by 200,000 to 2.8 million compared with ITV1's stable 1 million for its 1.30pm show.

BBC Breakfast closed the traditional gap between it and GMTV, with the two ending the six-month period level pegging on an average of 1 million.

The one negative point for the BBC was in the battle of the more highbrow news bulletins, with Newsnight losing ground to the 7pm Channel 4 News.

BBC2's Newsnight, which airs at 10.30pm, lost 45,000 viewers to stand at an average of 817,000 at the end of June compared with Channel 4 News' 957,000, up 78,000.

The BBC head of television news, Peter Horrocks, said: "We are maintaining our traditional values of accuracy and authority, with an emphasis on original journalism and vivid story-telling.

"Audiences might have reason to question our competitors' commitment to news. Sky News is no longer valuable on cable and BSkyB want to take it off Freeview.

"ITV made the mistake of moving from News at Ten to 'news at when'. Audiences don't easily forget this lack of commitment to news.

"All this, taken together, means that for many audiences 'the news' now simply means BBC News."

Media Guardian
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Behind Geddon's Wall



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PostPosted: Wed Aug 08, 2007 10:50 am    Post subject: Reply with quote

In our house "The News" has ALWAYS meant BBC News, despite Sky News heavily advertising on it's own platform.

I just don't like my news with adverts in the middle.
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mark occomore



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PostPosted: Wed Aug 08, 2007 11:12 am    Post subject: Reply with quote

Sky News does seem to get close the News.
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Cherskiy



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PostPosted: Wed Aug 08, 2007 11:23 am    Post subject: Reply with quote

Behind Geddon's Wall wrote:
In our house "The News" has ALWAYS meant BBC News, despite Sky News heavily advertising on it's own platform.

I just don't like my news with adverts in the middle.


Likewise, plus I don't want someone thinking I need flashy studios and graphics to help me understand the news items.
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Lord Evan Elpuss



Joined: 10 Dec 2006
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PostPosted: Wed Aug 08, 2007 8:05 pm    Post subject: Reply with quote

But aren't the BBC guilty of that to a degree too?
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gfloyd



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PostPosted: Wed Aug 08, 2007 8:08 pm    Post subject: Reply with quote

Cant see much difference between Sky News and News 24 most of the time. I prefer Sky for some stories as they cut through the crap and get on with breaking news.

But analysis is sometimes better on News 24.
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Lord Evan Elpuss



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PostPosted: Wed Aug 08, 2007 8:21 pm    Post subject: Reply with quote

gfloyd wrote:
get on with breaking news.


Could someone please tell the people in charge of the news bulletins that "Breaking News" is like "Have A Nice Day" in the respect that it just doesn't sound right or sincere without a genuine North American accent. Do our news bulletins really need this 'Americanising'?
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gfloyd



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PostPosted: Wed Aug 08, 2007 8:27 pm    Post subject: Reply with quote

Lord Evan Elpuss wrote:
gfloyd wrote:
get on with breaking news.


Could someone please tell the people in charge of the news bulletins that "Breaking News" is like "Have A Nice Day" in the respect that it just doesn't sound right or sincere without a genuine North American accent. Do our news bulletins really need this 'Americanising'?


Would you prefer a News Flash? Laughing

"We interupt this programme to bring you a news flash from the newsroom read by Kenneth Kendell Laughing
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Lord Evan Elpuss



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PostPosted: Wed Aug 08, 2007 8:31 pm    Post subject: Reply with quote

gfloyd wrote:
Lord Evan Elpuss wrote:
gfloyd wrote:
get on with breaking news.


Could someone please tell the people in charge of the news bulletins that "Breaking News" is like "Have A Nice Day" in the respect that it just doesn't sound right or sincere without a genuine North American accent. Do our news bulletins really need this 'Americanising'?


Would you prefer a News Flash? Laughing

"We interupt this programme to bring you a news flash from the newsroom read by Kenneth Kendell Laughing

In a word, yes!!
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gfloyd



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PostPosted: Wed Aug 08, 2007 8:36 pm    Post subject: Reply with quote

Sky News best days were in the mid to late 1990's with Laurie Mayer in the evenings and Bob Friend in the mornings. They just dont see to have presenters of that calibre these days.
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firewirefred
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PostPosted: Wed Aug 08, 2007 10:03 pm    Post subject: Reply with quote

I notice that even BBC Breakfast news is being infected with the News 24 habit of cycling the same 6 or 7 shots in a news item (for example, the clip of the two film-star motorcyclists making it to the Cape) over and over and over again whilst an interview is conducted in audio only. With server-based playout it's just too easy - and extremely lazy on the part of the studio director.

When news is thin (as it often is) I find News 24's presentation to be extremely tacky - with cheesy presenters thrown in.
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