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Russell Brand In More Demand On Podcast

 
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mark occomore



Joined: 07 Dec 2006
Posts: 9955
Location: UK

PostPosted: Fri Aug 17, 2007 12:41 pm    Post subject: Russell Brand In More Demand On Podcast Reply with quote

In a world of digital TV, video-on-demand and the iPod, radio risked being left behind. There is something rather old-fashioned about switching on your "wireless", a term more likely to refer to broadband internet these days.

But the latest audience figures published yesterday reveal that we are more in love with the radio than ever before. It is just that we are not listening to it in quite the same way as we used to.

Having seen off the rise of television music channels such as MTV in the 1980s, radio is now piggy backing on the digital revolution, with nearly 12 million people - 26% of the adult population - tuning in via digital radio, digital TV and the internet.

Around 4.4 million listen on their mobile phone, up more than 25% on last year, with 1.8 million of them aged between 15 and 24. "In this multiplatform environment it's absolutely vital for radio stations to make content as accessible on as many platforms as possible," said Paul Jackson, chief executive of Virgin Radio, which became the first to launch on 3G mobile phones in 2005.

Another 2.7 million of us listen to podcasts downloaded on to our iPod or other MP3 player, up from 1.9 million. It is radio, but not as we once knew it.

"Radio remains at the heart of consumers' lives in Britain despite all the attractions of digital and mobile alternatives," said Andrew Harrison, chief executive of the commercial radio trade body, the Radio Centre. "Mobile phones and the internet are a whole new listening opportunity. Technology is enabling radio consumption to take place out and about and on the move as well as in the bathroom and in the car and in the kitchen."

For years commercial radio bosses have complained about the lack of a level playing field with the BBC, which was handed the lion's share of the old analogue spectrum and dominated radio listening. It still does.

The advent of digital radio has enabled commercial stations to challenge that, launching a host of digital-only services, many of them based on well-known brands such as Emap's Smash Hits. It is a sign of the changing landscape that the teen pop magazine closed last year, unable to resist the challenge of the internet, but the fledgling digital radio station is listened to by nearly a million people a week.

The success of Smash Hits and digital stations such as the BBC's spoken word offering BBC7 means the number of people listening to digital-only stations has increased dramatically, up by a third over the past 12 months to 6.1 million in the second quarter of 2007 from 4.6 million in the same period last year, according to the industry body Rajar.

Another digital-only station, GCap's theJazz, launched on Christmas Day last year and now has 334,000 listeners.

"The internet allows us to have much more interaction with listeners than analogue ever used to," said the station's managing director, Darren Henley, who also oversees GCap's Classic FM. "The attitude of the traditional broadcaster is, 'we decide what's best for you'. With the website it's the listeners who drive the content."

The podcast market remains dominated by the BBC, with Radio 1's Chris Moyles, Radio 2's Russell Brand, and 5 Live's Colin Murray panel show Fighting Talk in the top 20 most popular downloads on iTunes. The "listen again" facility on the BBC website has also proved popular. In June 1.1 million Archers fans listened to the soap after it was broadcast.

Digital platforms now account for around 16% of all radio listening, according to Rajar. Digital radio or DAB - digital audio broadcasting - is the preferred way to receive it, accounting for just over half of all digital listening, followed by digital TV and then the internet. The balance is not shifting as fast as it is in television, where the analogue signal is due to be switched off by 2012 - but it is shifting none the less.

Media Guardian
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firewirefred
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PostPosted: Fri Aug 17, 2007 1:55 pm    Post subject: Re: Russell Brand In More Demand On Podcast Reply with quote

mark occomore wrote:
In a world of digital TV, video-on-demand and the iPod, radio risked being left behind. There is something rather old-fashioned about switching on your "wireless", a term more likely to refer to broadband internet these days.

But the latest audience figures published yesterday reveal that we are more in love with the radio than ever before. It is just that we are not listening to it in quite the same way as we used to.

Having seen off the rise of television music channels such as MTV in the 1980s, radio is now piggy backing on the digital revolution, with nearly 12 million people - 26% of the adult population - tuning in via digital radio, digital TV and the internet.

Around 4.4 million listen on their mobile phone, up more than 25% on last year, with 1.8 million of them aged between 15 and 24. "In this multiplatform environment it's absolutely vital for radio stations to make content as accessible on as many platforms as possible," said Paul Jackson, chief executive of Virgin Radio, which became the first to launch on 3G mobile phones in 2005.

Another 2.7 million of us listen to podcasts downloaded on to our iPod or other MP3 player, up from 1.9 million. It is radio, but not as we once knew it.

"Radio remains at the heart of consumers' lives in Britain despite all the attractions of digital and mobile alternatives," said Andrew Harrison, chief executive of the commercial radio trade body, the Radio Centre. "Mobile phones and the internet are a whole new listening opportunity. Technology is enabling radio consumption to take place out and about and on the move as well as in the bathroom and in the car and in the kitchen."

For years commercial radio bosses have complained about the lack of a level playing field with the BBC, which was handed the lion's share of the old analogue spectrum and dominated radio listening. It still does.

The advent of digital radio has enabled commercial stations to challenge that, launching a host of digital-only services, many of them based on well-known brands such as Emap's Smash Hits. It is a sign of the changing landscape that the teen pop magazine closed last year, unable to resist the challenge of the internet, but the fledgling digital radio station is listened to by nearly a million people a week.

The success of Smash Hits and digital stations such as the BBC's spoken word offering BBC7 means the number of people listening to digital-only stations has increased dramatically, up by a third over the past 12 months to 6.1 million in the second quarter of 2007 from 4.6 million in the same period last year, according to the industry body Rajar.

Another digital-only station, GCap's theJazz, launched on Christmas Day last year and now has 334,000 listeners.

"The internet allows us to have much more interaction with listeners than analogue ever used to," said the station's managing director, Darren Henley, who also oversees GCap's Classic FM. "The attitude of the traditional broadcaster is, 'we decide what's best for you'. With the website it's the listeners who drive the content."

The podcast market remains dominated by the BBC, with Radio 1's Chris Moyles, Radio 2's Russell Brand, and 5 Live's Colin Murray panel show Fighting Talk in the top 20 most popular downloads on iTunes. The "listen again" facility on the BBC website has also proved popular. In June 1.1 million Archers fans listened to the soap after it was broadcast.

Digital platforms now account for around 16% of all radio listening, according to Rajar. Digital radio or DAB - digital audio broadcasting - is the preferred way to receive it, accounting for just over half of all digital listening, followed by digital TV and then the internet. The balance is not shifting as fast as it is in television, where the analogue signal is due to be switched off by 2012 - but it is shifting none the less.

Media Guardian


Couldn't you just post the URL instead of the whole text?
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mark occomore



Joined: 07 Dec 2006
Posts: 9955
Location: UK

PostPosted: Fri Aug 17, 2007 2:18 pm    Post subject: Reply with quote

I could have then some will moan 'we are not signed up to Media Guardian. Very Happy
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