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Gorilla....

 
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SantaFefan



Joined: 07 Dec 2006
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PostPosted: Sat Nov 03, 2007 4:00 pm    Post subject: Gorilla.... Reply with quote

So, am I missing some deep and meaningful mesage with the Cadbury's advert??
It's a superb bit of work for sure but what's the point of it?

or maybe there isn't one. Confused
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Barkingbiker



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PostPosted: Sat Nov 03, 2007 4:26 pm    Post subject: Reply with quote

Sorry can't help Santa, not seen the ad as I watch almost zero TV these days.

BB Twisted Evil
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SantaFefan



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PostPosted: Sat Nov 03, 2007 6:08 pm    Post subject: Reply with quote

Well BB, a very large and very life like Gorilla is sitting at a drum kit in a studio environment whilst old Phil is singing "Air Tonight".

After the line "And I've been waiting for this moment all my life, Oh Lord, Oh Lord"
the Gorilla mimes in spectacular fashion to the rather nice drum section which follows.

Obviously an actor but it really is good make up or CGI whatever they use now, almost believable.

But the ad is for Cadbury's Dairy Milk! Shocked

What's that all about eh?
copyright - Steve Wright.
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Barkingbiker



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PostPosted: Sat Nov 03, 2007 8:53 pm    Post subject: Reply with quote

Well from your description it don't reach the parts other chocolate can't, more of a Bournville man myself, dark and ssssatisfying,mmmmm Wink

BB Twisted Evil
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firewirefred
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PostPosted: Sat Nov 03, 2007 10:39 pm    Post subject: Re: Gorilla.... Reply with quote

SantaFefan wrote:
So, am I missing some deep and meaningful mesage with the Cadbury's advert??
It's a superb bit of work for sure but what's the point of it?

or maybe there isn't one. Confused


Think about it. You've started a forum thread to ask what's the point of it.

If it were obvious, would we be discussing it? Would anyone take any notice?

Clever advertising? You bet. It's all about increasing brand awareness - and they're obviously doing that, evidence of which can be seen right here.
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John W



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PostPosted: Sat Nov 03, 2007 11:20 pm    Post subject: Reply with quote

I didn't realise it WAS for Cadbury's till I read this thread Rolling Eyes I must look out for the name/chocolate next time
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SantaFefan



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PostPosted: Sun Nov 04, 2007 11:18 am    Post subject: Re: Gorilla.... Reply with quote

firewirefred wrote:

Clever advertising? You bet. It's all about increasing brand awareness - and they're obviously doing that, evidence of which can be seen right here.


I take your point but I don't agree it's clever, I'd say it's easy. You could apply this method to anything in that case.

Let's have a Elephant smash a Rolls Royce windscreen with a sledge hammer advertising Fabric Softener.. you'd take note of that too.

(Although I suppose it worked with the Brooke Bond Chimps!)

Car ads particularly wind me up, like that rediculous Renault one where it transforms into a running thing. Rolling Eyes

Why can't they actually show you the car's features? and the price!!

I'm sure I remember a law decades back when adverts had to show the price of the item, around the same time they said Top of the Pops had to be live....
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firewirefred
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PostPosted: Sun Nov 04, 2007 12:10 pm    Post subject: Re: Gorilla.... Reply with quote

SantaFefan wrote:
I take your point but I don't agree it's clever, I'd say it's easy. You could apply this method to anything in that case.


Sometimes "easy" is the most effective. And the main point here is does it achieve its objective. If it does indeed increase brand awareness and sales of particular lines do increase, then it's been effective.

And a clever piece of creative input from the agency.

SantaFefan wrote:
Car ads particularly wind me up, like that rediculous Renault one where it transforms into a running thing. Rolling Eyes

Why can't they actually show you the car's features? and the price!!



For exactly the same reason. TV ads are there to "inform", necessarily, they're there to raise your awareness of its existence.

If the ad merely an a set of features for 30 seconds you probably wouldn't remember the ad - but they've created a sophisticated CGI "transformer".... and you remember the ad. I know you have because you've referred to it above.

Again, the issue is a no-brainer - if it raises awareness, which in turn increases turnover of that product or brand, then it's been effective. It often takes "clever" to do that.


PS: The Cadbury's Gorilla is called a "teaser campaign" by the way - and it's obviously working!
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Mark Mayhew



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PostPosted: Sun Nov 04, 2007 12:22 pm    Post subject: Reply with quote

I love this advert-I started a thread a while ago on it I think!
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SantaFefan



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PostPosted: Sun Nov 04, 2007 8:12 pm    Post subject: Re: Gorilla.... Reply with quote

firewirefred wrote:
- but they've created a sophisticated CGI "transformer".... and you remember the ad. I know you have because you've referred to it above.


I may remember the ad, but it doesn't make me want to buy a Renault. Maybe these trendy ad campaign types have their heads so far up their own a$$ they've lost the plot? Very Happy
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firewirefred
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PostPosted: Sun Nov 04, 2007 11:15 pm    Post subject: Re: Gorilla.... Reply with quote

SantaFefan wrote:
firewirefred wrote:
- but they've created a sophisticated CGI "transformer".... and you remember the ad. I know you have because you've referred to it above.


I may remember the ad, but it doesn't make me want to buy a Renault. Maybe these trendy ad campaign types have their heads so far up their own a$$ they've lost the plot? Very Happy


It has nothing whatever to do with "trendy ad campaign types" having their heads up certain orifices. It's about what works commercially and what doesn't. And clearly this approach works.

People might not immediately like or even understand the ad campaign, but that's irrelevant. Do they increase the bottom-line figures? They obviously do - otherwise why would they bother.
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John W



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PostPosted: Mon Nov 05, 2007 12:19 am    Post subject: Re: Gorilla.... Reply with quote

firewirefred wrote:

Clever advertising? You bet. It's all about increasing brand awareness - and they're obviously doing that, evidence of which can be seen right here.


But they FAIL with me, with brains and so much disposable income, I did NOT see the Gorilla was a Cadbury's ad, and the transformer car i did not see it was a Volkswagen/Renault/Peugoet/ Citroen/Honda/Toyota/Audi/BMW whatever so they fail a good percentage of viewers who are just not interested enough to notice Rolling Eyes
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Ian Robinson
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PostPosted: Mon Nov 05, 2007 1:02 am    Post subject: Reply with quote

Maybe you're not the target audience, John? By now you'll have decided which chocolates you like - but young 'uns will be swayed by an ad like this because it's the sort of quirky thing they can share on the likes of YouTube and Myspace.
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firewirefred
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PostPosted: Mon Nov 05, 2007 8:42 am    Post subject: Re: Gorilla.... Reply with quote

John W wrote:
But they FAIL with me, with brains and so much disposable income, I did NOT see the Gorilla was a Cadbury's ad, and the transformer car i did not see it was a Volkswagen/Renault/Peugoet/ Citroen/Honda/Toyota/Audi/BMW whatever so they fail a good percentage of viewers who are just not interested enough to notice Rolling Eyes


It hasn't failed though. We're discussing it where we wouldn't have done otherwise.

It's called "viral marketing" and it's obviously working - otherwise we wouldn't be keeping the message in the public domain! That's the WHOLE point! As I mentioned before, the objective is to increase brand awareness and get people talking about the brand.. It's DONE ITS JOB.
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RockitRon



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PostPosted: Mon Nov 05, 2007 9:34 am    Post subject: Reply with quote

Something which advertisers are increasingly turning to for products which the nanny state tells us are bad - chocolate, snacks, drink, (but why not consolidation loans?)
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John W



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PostPosted: Mon Nov 05, 2007 9:41 am    Post subject: Re: Gorilla.... Reply with quote

firewirefred wrote:
It hasn't failed though. We're discussing it where we wouldn't have done otherwise.
.. It's DONE ITS JOB.


Ultimately it's job is to persuade us to by cadbury's or Peugeot. Hands up here who has, since they saw it (and because they saw it) ......... Rolling Eyes
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firewirefred
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PostPosted: Mon Nov 05, 2007 10:08 am    Post subject: Re: Gorilla.... Reply with quote

John W wrote:
firewirefred wrote:
It hasn't failed though. We're discussing it where we wouldn't have done otherwise.
.. It's DONE ITS JOB.


Ultimately it's job is to persuade us to by cadbury's or Peugeot. Hands up here who has, since they saw it (and because they saw it) ......... Rolling Eyes


The proof of the proverbial pudding (if that's the right analogy) is whether it's had the desired effect as determined by the companies funding the campaign. If they consider that such advertising has achieved objectives, then it's been a worthwhile experiment. In the case of the Peugeot ads that has certainly been the case - with not only brand awareness but also sales having increased.

Like I said, it's the bottom line that tells the story.....
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RockitRon



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PostPosted: Mon Nov 05, 2007 10:29 am    Post subject: Reply with quote

On reflection, though, and helped by EMI reactivating his Hits CD, I think it has done more for Phil Collins than sales of what is after all already the UK's best-selling chocolate bar.
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firewirefred
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PostPosted: Mon Nov 05, 2007 10:32 am    Post subject: Reply with quote

RockitRon wrote:
On reflection, though, and helped by EMI reactivating his Hits CD, I think it has done more for Phil Collins than sales of what is after all already the UK's best-selling chocolate bar.


Which makes you wonder what kind of deal was done between two ad agencies (plus associated PR companies) and their clients. The ad business is having to be ever more creative now, since TV advertising is diminishing in favour of new media promotion, so there's a lot more cross-media dovetailing going on. The severe drop in spot-ad income is partly the reason why the ITV group is in the doldrums.
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John W



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PostPosted: Mon Nov 05, 2007 10:36 am    Post subject: Reply with quote

firewirefred wrote:
RockitRon wrote:
On reflection, though, and helped by EMI reactivating his Hits CD, I think it has done more for Phil Collins than sales of what is after all already the UK's best-selling chocolate bar.


Which makes you wonder what kind of deal was done between two ad agencies (plus associated PR companies) and their clients.


I tend to agree with both of you on that one, Cadbury and EMI using music together.

Remember that song about Flake (Cadbury's?) 'Only the flakiest, crumbliest chocolate...' I vaguely remember the song being released, with different words, though it wasn't a major hit..... or did the song come first and they put new words for the chocolate ?
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firewirefred
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PostPosted: Mon Nov 05, 2007 10:48 am    Post subject: Reply with quote

John W wrote:
Remember that song about Flake (Cadbury's?) 'Only the flakiest, crumbliest chocolate...' I vaguely remember the song being released, with different words, though it wasn't a major hit..... or did the song come first and they put new words for the chocolate ?


Can't remember. It was certainly the case that the Coca Cola "I'd like to teach the world to sing..." campaign was worked up in collusion with record companies, and I believe the first of its kind.

On a slightly different tack, Mrs FWF and myself were in a shop the other day and my wife asked if they had any 1001 Carpet Cleaner. I asked if it really did "clean those big, big carpets for less than half a crown", but the young shop assistant looked at me as if I was from a different planet.

For me, that's the most memorable ad ever!
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RockitRon



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PostPosted: Mon Nov 05, 2007 11:01 am    Post subject: Reply with quote

Just nipped across to 1001's website. They mention the slogan, but there are no old clips, there or youtube.

Interestingly, the brand is now owned by the WD40 Company.
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