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RockitRon
Joined: 07 Dec 2006 Posts: 7646
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Posted: Wed Aug 05, 2009 9:40 pm Post subject: The End Of The Oxo Cube Is Nigh |
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After almost 100 years (it was introduced in 1910) the humble Oxo cube has been re-engineered, and is no longer to be a cube, but shaped into an X.
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=202275
Of all the pointless exercises, I think that just about takes the biscuit, or oxo cube _________________ Ron |
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MadeinSurrey
Joined: 11 Dec 2006 Posts: 3130 Location: The Beautiful South
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Posted: Thu Aug 06, 2009 7:28 am Post subject: |
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The Oxo cube is different gravy
Agreed Ron, this is just a marketing gimmick which, as a Pescatarian, will not have any impact on me! _________________ MiS |
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Rachel Guest
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Posted: Thu Aug 06, 2009 4:39 pm Post subject: |
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"Stock Horror!" was the headline in the MoS .... I think the X is kinda cute I've never used the stuff (never will) but you could mount one on a cocktail stick and use it to point out the location of hidden underground objects on a map in a, X marks the spot kind of way . |
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Toggy
Joined: 18 Aug 2008 Posts: 1239
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Posted: Thu Aug 06, 2009 9:28 pm Post subject: |
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As long as it tastes the same I couldn't care less if it's shaped like a torpedo. It does all seem rather pointless though. |
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colby
Joined: 06 Feb 2009 Posts: 1216
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Posted: Thu Aug 06, 2009 10:57 pm Post subject: |
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Toggy wrote: | It does all seem rather pointless though. |
Think about it: somebody had the mind to start this topic in this forum. How many forums are there in which people are asking questions - and how many column inches has the press release been given in the press or the broadcast media?
That's why products are launched - to raise awareness about their existence in the hope of boosting sales.
This forum topic has got us talking about Oxo. That's a pretty good marketing strategy - after all, I'm discussing it here and I hate the bloody stuff!
It's called "Viral marketing" and after an initial push it's free because we help to do the promotion work. _________________ (signature and avatar removed, violated forum Rule 2.) |
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