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Cadbury - Kraft

 
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RockitRon



Joined: 07 Dec 2006
Posts: 7646

PostPosted: Mon Sep 07, 2009 9:32 am    Post subject: Cadbury - Kraft Reply with quote

Another major British company (there aren't many left) on the block -
Kraft has made a takeover bid for Cadbury
http://news.bbc.co.uk/1/hi/business/8241056.stm
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colby



Joined: 06 Feb 2009
Posts: 1216

PostPosted: Mon Sep 07, 2009 10:11 am    Post subject: Reply with quote

Is Cadbury a "British company" with such a large proportion of its shareholding being in the hands of corporate investment bodies? Does it really matter that Kraft is making a bid for control? After all, Kraft has a controlling stake in a large number of existing UK-based companies within the food and drinks sector already.
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RockitRon



Joined: 07 Dec 2006
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PostPosted: Mon Sep 07, 2009 10:21 am    Post subject: Reply with quote

I appreciate that. Perhaps I should have put "nominally British", historically British. You can bet your bottom dollar that, despite what they say now, there will be a lot of rationalisation of brands and names, closures of some smaller factories here (some were already at risk anyway), and just watch the ingredient lists on some of your favourite chocolates. Mars and Nestlé have messed about with those they bought, in the name of cutting costs and making the same product for the whole of Europe (or the world).
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RockitRon



Joined: 07 Dec 2006
Posts: 7646

PostPosted: Mon Sep 14, 2009 7:53 am    Post subject: Reply with quote

Cadbury's board doesn't think much of Kraft's takeover offer, but the workforce appear to be less polarised
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6175979/Cadbury-staffs-bittersweet-feelings-over-Kraft-bid.html
I suspect its days are numbered, but Kraft will have to stump up a bit more money.
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