R2OK!

ColinB · Guest

According to "Campaign" magazine (read by advertising, marketing and PR people) ITV Plc cleared almost £25 million in advertising and sponsorship over the weekend of the X-Factor finals, with EACH 30-second advertising spot in the finals selling for an average of £250,000. Yes, you read that correctly - each.

Spots in the live version of Coronation Street were reportedly selling for £100,000 each, with ad agency bidding taking place right up to within a few minutes of transmission.

Somebody's watching - and somebody needs to reach those viewers!!!

undiscovered · Joined: 15 Sep 2010 Posts: 650 Location: Peterborough

it's a real turn around to where ITV were a few years ago where their viewing figures were taking a tumble.
It's just a shame that they only seem to have three shows Corrie, X factory and BGT. Saying that they don't have to worry about it too much if the mioney is coming in. On the odd occasion I have seen the X show I couldn't believe how frequent the ad breaks were, one song then break
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aviddiva · Posted: Wed Dec 15, 2010 9:42 am Post subject: Recession? What recession?

It got to me when that DFS ad with the Saturdays' 'Just Can't Get Enough' on kept coming up on the breaks during Coronation Street!

I think buying sofas were the last things on the characters' minds! Unless the Trafford Centre had a sale on which led to the crash.
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