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Evans losing Listeners? Nah!
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Minx



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PostPosted: Thu Aug 05, 2010 5:43 am    Post subject: Evans losing Listeners? Nah! Reply with quote

http://www.dailymail.co.uk/tvshowbiz/article-1300446/Chris-Evans-loses-1m-Radio-2-listeners-just-months.html

Really? You do surprise me. Wink
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Minx



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PostPosted: Thu Aug 05, 2010 6:13 am    Post subject: Reply with quote

Absolute Radio's Christian O'Connell up by 100,000. That's where I am.

Cool
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mark occomore



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PostPosted: Thu Aug 05, 2010 6:22 am    Post subject: Reply with quote

I'am not really surprised Chris has lost listeners. Wogan used too then they went up and down again. Radio is changing and people listening choices. It still very healthy, and the BBC will play it down again. If of course they kept going down then there would be problems. I guess this thread will generate some nasty replies.
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MadeinSurrey



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PostPosted: Thu Aug 05, 2010 7:09 am    Post subject: Reply with quote

Mark, why is it "nasty" of us to say we don't like a radio show? Surely we are entitled to that opinion, and if we take a lttle pleasure in the latest audience figures, you wouldn't deny us that would you?

Just maybe this is the start of a gradual realisation on the part of the Great British Public that we don't want to be shouted at!
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RockitRon



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PostPosted: Thu Aug 05, 2010 8:13 am    Post subject: Reply with quote

I see the Grauniad hasn't changed much...

"Radio 2 breakfast show reverses most of gains made in previous quarter, as Radio 1's Chris Moyles sheds 2000,000 listeners"
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ColinB
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PostPosted: Thu Aug 05, 2010 8:22 am    Post subject: Reply with quote

mark occomore wrote:
I'am not really surprised Chris has lost listeners. Wogan used too then they went up and down again. Radio is changing and people listening choices. It still very healthy, and the BBC will play it down again. If of course they kept going down then there would be problems. I guess this thread will generate some nasty replies.


Mark, your devotion to the works of BBC Radio 2's Press Office is very touching. The way you're trying to put additional "PR-style" spin on the story over on the R2MB is quite amusing, really!

Meanwhile, here's a story on BBC News that I found amusing:

http://www.bbc.co.uk/news/entertainment-arts-10873110

Nothing "nasty" about my post. I'm really glad that the gloss is now being rubbed off Evans' show. One thing's for sure, he won't preside over breakfast anywhere near as long as Wogan did.

I really hope his figures collapse; that way perhaps Radio 2 will be a station I can once again listen to on weekday mornings because at the moment it's absolutely unbearable.
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Rachel
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PostPosted: Thu Aug 05, 2010 9:03 am    Post subject: Reply with quote

Listening figures are a lot like the stock market in that they go up and down. Really though they are a nonsense because of the way they calculate them – they really are only of any use in suggesting a “likely” fantasy amount of listeners if everyone in the country follows the same listening pattern as the surveyed group-(190,000 people I think- all of whom are selected to fit certain criteria – the first one being that they’re at home) it’s just not how it is in the real world. Also they count a listener as someone who listens to only15 minutes of a show- that’s not listening!!!!! Listening is hanging on every word, every day, being part of it, feeling the vibe: most people are just 15 minute casual listeners, the sort of people who have sex in shop doorways on a Saturday night: real listeners are married to the shows they enjoy, those are the ones who really matter. If you were to count those, the league table would look very different indeed.
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PostPosted: Thu Aug 05, 2010 9:07 am    Post subject: Reply with quote

Rachel, whilst I agree that the RAJARs can't really be an accurate measure of what's what in the statistical stakes, they're the best measure we have at the moment (at least until our receiving devices are all capable of returning data to the originator, thereby giving a measure that is the radio equivalent of website traffic stats), I also wonder if Evans has been mouthing off about these figures in quite the same way as he did over the last lot?

In order words, on the back of these figures will he be inspired to go out and splash another £12 on a vintage Ferrari as he did 3 months ago? I doubt it, so that really says it all.
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Helen May



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PostPosted: Thu Aug 05, 2010 9:11 am    Post subject: Reply with quote

Well this made my day and I hope they continue to fall in the next quarter! A million more of us have been proved right.

Mark, I think it's time to stop toeing the party line....... all is not rosy at Radio 2 you know.

H
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MadeinSurrey



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PostPosted: Thu Aug 05, 2010 9:12 am    Post subject: Reply with quote

Rachel wrote:
...most people are just 15 minute casual listeners,the sort of people who have sex in shop doorways on a Saturday night: real listeners are married to the shows they enjoy, those are the ones who really matter. If you were to count those, the league table would look very different indeed.


Now Rachel, are you a "casual listener"? Embarassed Laughing
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Minx



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PostPosted: Thu Aug 05, 2010 9:45 am    Post subject: Reply with quote

I love the way the pro-Evans brigade on BBCR2 message board are bleating about "you can't base judgement one quarter's figures." They had no problem doing that last quarter. Wink
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Rachel
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PostPosted: Thu Aug 05, 2010 10:16 am    Post subject: Reply with quote

MadeinSurrey wrote:


Now Rachel, are you a "casual listener"? Embarassed Laughing


Gosh no, MiS, I probably listen too much and for too long. Smile
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MadeinSurrey



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PostPosted: Thu Aug 05, 2010 11:04 am    Post subject: Reply with quote

Glad to hear it Rach, didn't like to think of you getting chilly in those shop doorways!!
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PostPosted: Thu Aug 05, 2010 11:37 am    Post subject: Reply with quote

Helen May wrote:
Mark, I think it's time to stop toeing the party line....... all is not rosy at Radio 2 you know.


What? You think the official Press Releases might be putting a spin on things at R2, Helen? Surely Shome Mishtake! Shocked

Minx wrote:
I love the way the pro-Evans brigade on BBCR2 message board are bleating about "you can't base judgement one quarter's figures." They had no problem doing that last quarter. Wink


Yes. Looking through the current threads on the R2MB elicits a wry smile on my face, I have to say.

I guess it's time for Lonegroover to come out of hibernation and start to defend his hero's position right now.
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John W



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PostPosted: Thu Aug 05, 2010 2:17 pm    Post subject: Reply with quote

I reckon we are seeing Evans' figures in a settled down phase; after all the hype a bunch of listeners have deserted him.

If the show's format continues as it is then I expect a load more will get tired of it, particularly the younger set who don't enjoy some of the older music.

Watch the Evans track playlist the next tree months, see if they increase the newer music to retain the under 30s age group. Wink


John
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Fog on the Tyne



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PostPosted: Thu Aug 05, 2010 2:44 pm    Post subject: Reply with quote

Colin, the most worrying thing in the report from my point of view was the possitive spin put on the digital listeners and the growth of DAB.

The BBC in particular seem to be really pushing the digital/DAB agenda which is very worrying for FM and AM listeners...all those useless radios if they get their way and switch off analogue services.
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PostPosted: Thu Aug 05, 2010 2:54 pm    Post subject: Reply with quote

Fog on the Tyne wrote:
Colin, the most worrying thing in the report from my point of view was the possitive spin put on the digital listeners and the growth of DAB.

The BBC in particular seem to be really pushing the digital/DAB agenda which is very worrying for FM and AM listeners...all those useless radios if they get their way and switch off analogue services.


Yes, I definitely agree. The spin on DAB is intensifying noticeably. Given just how bad DAB is in relation to FM, I can't imagine the sheer hassle the authorities are going to get when they start switching off analogue frequencies on AM and FM.

They're determined to do it though because commercial operators want the bandwidth and the Treasury wants the auction revenues.
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littlepieces



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PostPosted: Thu Aug 05, 2010 5:32 pm    Post subject: Reply with quote

John W wrote:
I reckon we are seeing Evans' figures in a settled down phase; after all the hype a bunch of listeners have deserted him.

If the show's format continues as it is then I expect a load more will get tired of it, particularly the younger set who don't enjoy some of the older music.

Watch the Evans track playlist the next tree months, see if they increase the newer music to retain the under 30s age group. Wink


John


I agree with John.I dont listen to Evans because i'm asleep after working but in my eyes he dosen't work doing breakfast when i have tuned in
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Shaky Fan



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PostPosted: Thu Aug 05, 2010 6:25 pm    Post subject: Reply with quote

This is still higher than Sir Terry Wogan's record figures of 8.1million
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Gnasty Gnome



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PostPosted: Thu Aug 05, 2010 6:34 pm    Post subject: Reply with quote

"There are three kinds of lies: lies, damned lies, and statistics."

Att. Benjamin Disraeli.
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mark occomore



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PostPosted: Thu Aug 05, 2010 7:21 pm    Post subject: Reply with quote

There are a lot of younger listeners who are tuning to Chris. He's lost the Togs which maybe a good thing, or a bad thing for some. It doesn't mean Radio 2 is about to have a massive down turn and they will lose millions. This always happens when there has been changes. Rajars go up and down.
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Helen May



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PostPosted: Thu Aug 05, 2010 8:04 pm    Post subject: Reply with quote

Mark

Radio 2's remit is not for younger listeners, they have Radio 1 plus 90% of all other stations putting out programmes for them.

How can it be a good thing for the majority of the population to have no breakfast radio show that appeals to them? The UK population is aging have you forgotten that?

H
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Minx



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PostPosted: Thu Aug 05, 2010 9:34 pm    Post subject: Reply with quote

Shaky Fan wrote:
This is still higher than Sir Terry Wogan's record figures of 8.1million


And his program is 20% longer than STW's. Rolling Eyes
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Gnasty Gnome



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PostPosted: Thu Aug 05, 2010 10:06 pm    Post subject: Reply with quote

Minx wrote:


And his program is 20% longer than STW's. Rolling Eyes


Some days it seems even longer! Mind you the whole shebang's been pants this week, Mothercare in place of Ken, Vine I tend to ignore anyway, can't warm to Chris Tarrant or Lisa Tarbuck.

Almost wishing I was on nights, at least I could listen to Alex.
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mark occomore



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PostPosted: Fri Aug 06, 2010 6:27 am    Post subject: Reply with quote

The Times has the figures for Radio 2 between 7.30 to 9.30.

Evans audience in that period last quarter was 8.08 million, Wogan's last figure was 8.1 million, they say it's a drop of 18,000, statistically there's no difference.
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Minx



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PostPosted: Fri Aug 06, 2010 7:27 am    Post subject: Reply with quote

Can you post a link to that Mark?
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RockitRon



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PostPosted: Fri Aug 06, 2010 8:06 am    Post subject: Reply with quote

Probably not. You have to pay for net access to The Times.
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MadeinSurrey



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PostPosted: Fri Aug 06, 2010 8:18 am    Post subject: Reply with quote

Helen May wrote:
Mark

Radio 2's remit is not for younger listeners, they have Radio 1 plus 90% of all other stations putting out programmes for them.

How can it be a good thing for the majority of the population to have no breakfast radio show that appeals to them? The UK population is aging have you forgotten that?

H

HEAR HEAR!!

Helen, your comments should be posted in letters 12 feet high and stuck in prominent places where the PTB at the Beeb would see it.
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Rob



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PostPosted: Fri Aug 06, 2010 8:30 am    Post subject: Reply with quote

MadeinSurrey wrote:
Helen May wrote:
Mark

Radio 2's remit is not for younger listeners, they have Radio 1 plus 90% of all other stations putting out programmes for them.

How can it be a good thing for the majority of the population to have no breakfast radio show that appeals to them? The UK population is aging have you forgotten that?

H

HEAR HEAR!!

Helen, your comments should be posted in letters 12 feet high and stuck in prominent places where the PTB at the Beeb would see it.


The BBC Trust are keen not to see the average age of Radio 2's audience fall. If the breakfast show starts to lose older listeners to retain the youngsters then questions will be asked.

I think the BBC Trust are pretty prominent, even if they're not 12 feet high!

Rob
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PostPosted: Fri Aug 06, 2010 9:00 am    Post subject: Reply with quote

mark occomore wrote:
The Times has the figures for Radio 2 between 7.30 to 9.30.

Evans audience in that period last quarter was 8.08 million, Wogan's last figure was 8.1 million, they say it's a drop of 18,000, statistically there's no difference.


Mark, statistically there is a difference because they’ve used the same statistics to calculate the numbers; otherwise, what’s the point? They may as well just make em up. If you’re saying that the hysteresis overlap in error is bigger than 18,000 then that doesn’t bode well for those stations at the bottom end of the league table with just a few hundred thousand listeners or fewer, if you’re saying that 18,000 is within that margin of error – how wide is that margin of error- where does it stop? Is gaining 50,000 listeners or 100,000 listeners statistically unimportant? How many listeners does one have to lose before you hold your hands up and say that the number of listeners has gone down?

I read somewhere yesterday that listening for only five minutes counts with RAJAR. Imagine if that was a new blockbuster movie. If 9.5 million people walked out after five minutes – it wouldn’t be considered a rip-roaring success would it?

That said, I like Chris’ breakfast show.
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PostPosted: Fri Aug 06, 2010 2:07 pm    Post subject: Reply with quote

ColinB wrote:

In order words, on the back of these figures will he be inspired to go out and splash another £12 on a vintage Ferrari as he did 3 months ago? I doubt it, so that really says it all.


£12 for a ferrari, was it ebay ? Laughing
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PostPosted: Fri Aug 06, 2010 2:47 pm    Post subject: Reply with quote

mark occomore wrote:
There are a lot of younger listeners who are tuning to Chris.


How do you know? Is the demographic detailed in the figures - and who are these "younger listeners" anyway?

If, buy younger, you're including twenty-somethings, I know a lot of twentysomethings, the majority of whom wouldn't intentionally listen to Evans if their lives depended on it.

And, as Helen implies, is it part of the station's remit to specifically target younger listeners to breakfast? I don't think so.
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mark occomore



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PostPosted: Fri Aug 06, 2010 7:03 pm    Post subject: Reply with quote

Minx wrote:
Can you post a link to that Mark?


It's on the times website if you pay a £1.
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mark occomore



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PostPosted: Fri Aug 06, 2010 7:08 pm    Post subject: Reply with quote

Helen May wrote:
Mark

Radio 2's remit is not for younger listeners, they have Radio 1 plus 90% of all other stations putting out programmes for them.

How can it be a good thing for the majority of the population to have no breakfast radio show that appeals to them? The UK population is aging have you forgotten that?

H


I don't really care Helen about Radio 2 remit is not for younger listeners. You can tell by tuning in that the station is attracting youngesters on every show. People are jumping up and down on here that he's lost listeners, but listener figures across the station jump up and down all the time. I still say he's proving well in that position. The man will take more than 6 months to settle in.
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Helen May



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PostPosted: Fri Aug 06, 2010 7:19 pm    Post subject: Reply with quote

You might not care Mark but the BBC Trustees have given the remit and it's up to the controller to put it in to practice. If you didn't like what was being done you'd be singing a different tune.

He'll be gone to television before you know it. Loads of people who liked the show are going off it.

Out of interest what age do you class as younger listeners?

H
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PostPosted: Fri Aug 06, 2010 9:29 pm    Post subject: Reply with quote

mark occomore wrote:
I don't really care Helen about Radio 2 remit is not for younger listeners.


Hard luck, Mark, because a remit is a remit is a remit whether you care about it not! Radio One doesn't, as part of its audience remit, have to cater for listeners whose musical preference is Big Band / Swing or traditional Breton folk music, either. That's why it doesn't seek to attract such audiences.

And so it is with Radio 2's breakfast audience where "young people" are concerned. It's not part of the remit.
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Minx



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PostPosted: Sat Aug 07, 2010 6:25 am    Post subject: Reply with quote

mark occomore wrote:
Minx wrote:
Can you post a link to that Mark?


It's on the times website if you pay a £1.


Or on the BBCR2 messageboard if you don't. Wink
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mark occomore



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PostPosted: Sun Aug 08, 2010 8:26 am    Post subject: Reply with quote

Helen May wrote:


He'll be gone to television before you know it. Loads of people who liked the show are going off it.

Out of interest what age do you class as younger listeners?

H


16+ upwards, but there are younger. I doubt he will go back too TV fulltime.
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ColinB
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PostPosted: Sun Aug 08, 2010 8:42 am    Post subject: Reply with quote

mark occomore wrote:
16+ upwards, but there are younger.


There are indeed people younger than 16, but they're still not within Radio 2's main target audience remit. If it's intended that Evans should reach a younger audience, perhaps his services should be engaged as a presenter of CBeebies.


mark occomore wrote:
I doubt he will go back too TV fulltime.


He'll go anywhere he can get paid to open his gob and share with his listeners or viewers what little there is of interest inside his head - hopefully to an outer-Mongolian community radio station sometime soon.


Last edited by ColinB on Sun Aug 08, 2010 9:10 am; edited 1 time in total
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PostPosted: Sun Aug 08, 2010 8:52 am    Post subject: Reply with quote

ColinB wrote:
hopefully to an outer-Mongolian community radio station sometime soon.

Pity the poor Outer Mongolians! Just make sure it's a one-way ticket!!
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