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Wooing a more mature audience?

 
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becky sharp



Joined: 01 Dec 2008
Posts: 5933

PostPosted: Wed Nov 27, 2013 9:36 pm    Post subject: Wooing a more mature audience? Reply with quote

From the Media Monkey in The Guardian

BBC turns One Direction's way as they woo a more mature audience

Story of my Life single is playlisted by both Radio 1 and Radio 2 but album attracts snide reviews from some quarters.



Robbie Williams is "gutted" that Radio 1 won't playlist his songs and recently drew criticism after featuring on Radio 4. But it seems the BBC can't get enough of One Direction, whose new single Story of my Life has had the rare honour of being A-listed by both Radio 1 and Radio 2. The Independent reports on the "tug of war" between the stations over the group, with Radio 2 apparently straying from its mission of targeting an older audience. A BBC spokesman told the paper: "Both Radio 1 and Radio 2 make decisions to playlist songs with listeners in mind. So while both felt this song would appeal to their audiences, the listening experience would be vastly different, as the stations' tone and mix of music means they have unique and utterly distinctive sounds." One Direction's record label hailed Radio 2 for "jumping on board" the group's more "mature" sound on their new album Midnight Memories. But what do critics make of the band's change of direction? The Observer's Kitty Empire gave the album three stars, saying it "does the job" and "looks certain to cement them as a global phenomenon", while the Daily Beast said "It's not a great album. Then again in the finest pop tradition it's not really supposed to be. Instead, Midnight Memories is really a bunch of aspiring singles jumbled together, jostling for attention." But the prize for the most splendidly acerbic review goes to the Michigan Daily, which said: "It's reminiscent of when US record executives changed The Beatles' Rubber Soul to better position it among the burgeoning folk scene of the mid-60s. The only difference is that Rubber Soul was, you know, a little bit better ... Considering the resources at the group's disposal, it's really surprising how terribly executed Midnight Memories is. Surely the band could've hired better songwriters than the ones featured on this record, and even the producers don't seem to know what they're doing. The record's artificial and overdone style is the musical equivalent of putting a poem through five different languages in Google Translate and then seeing what it looks like again in its original tongue." Definitely not A-list material for that paper, then.


http://www.theguardian.com/media/2013/nov/27/bbc-one-direction-story-my-life-radio-1
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nod



Joined: 24 Dec 2006
Posts: 3555

PostPosted: Fri Nov 29, 2013 3:01 pm    Post subject: Reply with quote

"BBC turns One Direction's way as they woo a more mature audience "

You have to laugh Laughing
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essexlady



Joined: 10 Dec 2006
Posts: 348
Location: Essex

PostPosted: Fri Nov 29, 2013 6:00 pm    Post subject: Reply with quote

Or cry Crying or Very sad
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mark occomore



Joined: 07 Dec 2006
Posts: 9955
Location: UK

PostPosted: Fri Nov 29, 2013 7:15 pm    Post subject: Reply with quote

One Direction are getting on my tit end. They seem to be everywhere on either TV or Radio. Please they are over rated.
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Toggy



Joined: 18 Aug 2008
Posts: 1239

PostPosted: Sat Nov 30, 2013 7:27 pm    Post subject: Reply with quote

nod wrote:
"BBC turns One Direction's way as they woo a more mature audience "

You have to laugh Laughing


Said without a hint of irony, really cannot help but laugh.
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Angela W



Joined: 11 Dec 2006
Posts: 6890
Location: North Yorkshire

PostPosted: Sat Nov 30, 2013 9:24 pm    Post subject: Reply with quote

If you catch yesterday's edition of Feedback on Radio 4 you can have the pleasure of hearing Bob Shennan telling you what a brilliant station Radio 2 is these days and he says it also has brilliant presenters. Personally I think it is all a plot to force us into buying DAB radios.
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gazmando



Joined: 15 Apr 2007
Posts: 560
Location: Huntingdon

PostPosted: Sat Nov 30, 2013 11:12 pm    Post subject: Reply with quote

Sorry Becky,
I posted a story in shows and music about the same subject and didn't realise you had already done so on here, apologies for nicking it lol.
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oldraver



Joined: 18 Dec 2006
Posts: 689
Location: London

PostPosted: Mon Dec 02, 2013 11:36 am    Post subject: Reply with quote

If a "mature" audience, is a cryptic reference to cheesy pop, then they certainly deliver on that score.


Exhibit A, M'Lud....Le Grand Fromage..Monsieur Gary Barlow.

http://www.theguardian.com/media/2013/dec/02/bbc-gary-barlow-album-radio-2

Sponsored by Brown's Envelopes.
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John W



Joined: 07 Dec 2006
Posts: 3360
Location: Warwickshire, UK

PostPosted: Mon Dec 02, 2013 3:28 pm    Post subject: Reply with quote

Why is so much UK radio the same? JazzFM, I switched it on twice today, 'Me And Mrs Jones' and O'Jay's 'Backstabbers', hmm so it's a soul station in the daytime?

So, are advertisers asking for this playlist? But surely other stations including R2 are playing these tracks?
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Colin



Joined: 26 Sep 2013
Posts: 916

PostPosted: Mon Dec 02, 2013 4:13 pm    Post subject: Reply with quote

John W wrote:
So, are advertisers asking for this playlist?


Definitely. Given that these stations are now owned by only one or two big groups whose radio stations have to fit a precisely-defined "demographic", it's clear that the "demographic" itself has much to do with the target audience profiles determined by the ad agencies themselves.

I had a friend who worked freelance for a short period of time at (I think) Kiss FM in London, and she mentioned that the playlist for the coming month was set up very precisely by the programme management - in consultation with advertising agencies and (not surprisingly) sponsors. These were pre-loaded to a presenter's programme playlist when they logged in and they simply hit the button to play the next track, jingle or commercial. Even their speech links are precisely timed! The latter is especially true with group stations on the Heart network, but so much of each "local" station's output is fed from a central server.

I also heard that the record companies now control the playlists by virtue of the fact that they themselves directly upload their latest tracks to stations' FTP servers so that they're immediately available to schedulers. Are package deals done on the royalties for stations that play by their rules, one wonders?

My wife has spent a couple of hours in my office doing admin while Pat Sharp is doing his mid-afternoon bit on Smooth Radio (her choice, not mine). The music is straight out of the sausage-machine. Nothing risky at all - everything predictable. Happy sponsors and advertisers!
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nod



Joined: 24 Dec 2006
Posts: 3555

PostPosted: Mon Dec 02, 2013 4:21 pm    Post subject: Reply with quote

"Happy sponsors and advertisers!"

Alright for commercial but on the BBC we want Happy Listeners instead Very Happy
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Colin



Joined: 26 Sep 2013
Posts: 916

PostPosted: Mon Dec 02, 2013 4:24 pm    Post subject: Reply with quote

nod wrote:
"Happy sponsors and advertisers!"

Alright for commercial but on the BBC we want Happy Listeners instead Very Happy


Agreed. Trouble is that these days it's a wish that's rarely fulfilled on Planet Bob Shennan!!
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becky sharp



Joined: 01 Dec 2008
Posts: 5933

PostPosted: Thu Dec 05, 2013 2:53 pm    Post subject: Reply with quote

gazmando wrote:
Sorry Becky,
I posted a story in shows and music about the same subject and didn't realise you had already done so on here, apologies for nicking it lol.

No problem,gaz.... Smile

oldraver wrote:


http://www.theguardian.com/media/2013/dec/02/bbc-gary-barlow-album-radio-2


"This is no ordinary performance" gushes the BBC website.

Sounds like it's a co-production with Marks and Spencers... Rolling Eyes
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eric mc



Joined: 28 Jan 2013
Posts: 48
Location: Farnborough Hants

PostPosted: Thu Dec 05, 2013 5:26 pm    Post subject: Reply with quote

The formula seems to be to feature as many artistes as you can who are in the process of plugging a book, record, DVD, new TV show etc etc etc.

This means they can be "hired" for either a very low fee or nothing at all - as they are trying to promote their own wares.

I am pretty sure that this is the thinking behind a lot of the new formats and "specials" that seem to be cropping up all over the place.

We may be seeing the end of intelligent, non-commercially driven and original broadcasting on Radio 2.

It's a very sad state of affairs.
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