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Tomorrow's World Brand Return To The BBC

 
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mark occomore



Joined: 07 Dec 2006
Posts: 9955
Location: UK

PostPosted: Fri Jan 05, 2007 7:29 pm    Post subject: Tomorrow's World Brand Return To The BBC Reply with quote

The BBC is bringing back the Tomorrow's World brand to help audiences understand new technologies.

Presenter Maggie Philbin will be offering in-depth analysis on technology stories on TV, radio and the web under the Tomorrow's World banner.

Although the programme - which ran from 1965 to 2003 - will not return, elements such as the logo and title sequence will be revived.

Philbin says using the brand "fits perfectly with technological change".

'Technological change'

The 51-year-old, who worked on the programme for eight years, will make her first appearance on BBC One and News 24 on Monday.

Peter Horrocks, head of television news for the BBC, said: "Technological change and its impact on all our lives is one of the big stories of the moment.

"Tomorrow's World was a much-loved programme with a strong and enduring reputation for engaging journalism."

The programme showcased pioneering science as well inventions that never came into commercial use. Its most famous presenter was Raymond Baxter, who died last year aged 84.
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nod



Joined: 24 Dec 2006
Posts: 3556

PostPosted: Fri Jan 05, 2007 7:33 pm    Post subject: Reply with quote

"Presenter Maggie Philbin will be offering in-depth analysis on technology"

Shocked Laughing Laughing Laughing Wink
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SantaFefan



Joined: 07 Dec 2006
Posts: 11258
Location: top of the cliffs in Norfolk

PostPosted: Fri Jan 05, 2007 7:38 pm    Post subject: Reply with quote

I remember the original Tomorrows World series with Raymond Baxter, great viewing and nearly always interesting. Of course Mr.Baxter made the program and was a superb role model too, perfect presentation in my opinion.
Then that upstart James Burke came along with his open shirted laid back look and lowered the tone somewhat... Laughing

So Mark, are you saying the program is coming back in a new form or not?



"you can scrape and spread jam on these new CD's and they'll STILL play perfectly" yeah yeah....
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nod



Joined: 24 Dec 2006
Posts: 3556

PostPosted: Fri Jan 05, 2007 7:41 pm    Post subject: Reply with quote

"Although the programme - which ran from 1965 to 2003 - will not return, elements such as the logo and title sequence will be revived. "


looks like we will be able to enjoy the logo and title ...wow !
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Natasha
Little Miss Lovely Smile


Joined: 09 Dec 2006
Posts: 790

PostPosted: Fri Jan 05, 2007 7:46 pm    Post subject: Reply with quote

I mis-read that, Mark. I thought you meant Russell Brand was going to present TW. I nearly choked on my Pot Noodle Very Happy Very Happy
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mark occomore



Joined: 07 Dec 2006
Posts: 9955
Location: UK

PostPosted: Fri Jan 05, 2007 7:52 pm    Post subject: Reply with quote

Natasha wrote:
I mis-read that, Mark. I thought you meant Russell Brand was going to present TW. I nearly choked on my Pot Noodle Very Happy Very Happy



I dont listen to him or I would be choking every Saturday evening Laughing Laughing
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Shaky Fan



Joined: 11 Dec 2006
Posts: 628

PostPosted: Fri Jan 05, 2007 9:41 pm    Post subject: Reply with quote

Maggie Philbin's never 51 is she?
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Toggy tea slurper
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PostPosted: Fri Jan 05, 2007 9:44 pm    Post subject: Reply with quote

Yeah, she is 51 Very Happy

I'm not too sure about the calling it the tomorrows world 'brand' I mean it was not a brand was it, it was a tv show.
I think Adam Hart-Davis would make a good presenter.
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